Bought online in 3 months
69.4%± 1.5 · 2025
Who shops online in Switzerland?
Compare online shopping and payment methods by age, gender and education in the FSO 2025 survey.
Survey population aged 15 to 88. Purchase measures use the stated 3-month or 12-month period. Payment measures refer to online purchases in the previous 3 months and are percentages of the survey population, including non-buyers.
Switzerland, ages 15 to 88
Bought online in 12 months
81.0%± 1.3 · 2025
± shows the half-width of the 95% confidence interval in percentage points. Survey estimates have uncertainty; differences require careful interpretation.
FSO ICT Omnibus survey. Payment methods overlap. Smartphone apps include Twint as an example; this is not Twint market share. These percentages describe people, not transactions or spending. Published buyer-only percentages have a different denominator. Bars begin at zero; tables retain confidence intervals and source quality.
Age
Percent of the relevant population
| Population group | Shopping or payment measure | Estimate (%) | 95% interval (± points) | Source quality |
|---|---|---|---|---|
| 15-29 years | Bought online in 3 months | 77.6 | 3.6 | Published estimate |
| 30-59 years | Bought online in 3 months | 79.9 | 2.1 | Published estimate |
| 60 years or more | Bought online in 3 months | 47.2 | 2.9 | Published estimate |
The observations cover 2025 only. They support a comparison across groups, with no historical trend.
How people pay online
Switzerland, ages 15 to 88 · Percent of the relevant population
| Population group | Shopping or payment measure | Estimate (%) | 95% interval (± points) | Source quality |
|---|---|---|---|---|
| Switzerland, ages 15 to 88 | Credit or debit card | 60.6 | 1.7 | Published estimate |
| Switzerland, ages 15 to 88 | Smartphone app, e.g. Twint | 52.0 | 1.6 | Published estimate |
| Switzerland, ages 15 to 88 | Online banking payment | 39.0 | 1.7 | Published estimate |
| Switzerland, ages 15 to 88 | Prepaid account | 16.1 | 1.3 | Published estimate |
| Switzerland, ages 15 to 88 | Payment outside the internet | 17.6 | 1.4 | Published estimate |
| Switzerland, ages 15 to 88 | Cryptocurrency | 1.1 | 0.4 | Published estimate |
All demographic comparisons
Education compares people aged 25 and over. The national headline includes ages 15 to 88. People under 25 remain a separate source category and are excluded from this attainment comparison.
| Population group | Shopping or payment measure | Estimate (%) | 95% interval (± points) | Source quality |
|---|---|---|---|---|
| Switzerland, ages 15 to 88 | Bought online in 3 months | 69.4 | 1.5 | Published estimate |
| Switzerland, ages 15 to 88 | Bought online in 12 months | 81.0 | 1.3 | Published estimate |
| Switzerland, ages 15 to 88 | Credit or debit card | 60.6 | 1.7 | Published estimate |
| Switzerland, ages 15 to 88 | Smartphone app, e.g. Twint | 52.0 | 1.6 | Published estimate |
| Switzerland, ages 15 to 88 | Online banking payment | 39.0 | 1.7 | Published estimate |
| Switzerland, ages 15 to 88 | Prepaid account | 16.1 | 1.3 | Published estimate |
| Switzerland, ages 15 to 88 | Payment outside the internet | 17.6 | 1.4 | Published estimate |
| Switzerland, ages 15 to 88 | Cryptocurrency | 1.1 | 0.4 | Published estimate |
| Age: 15-29 years | Bought online in 3 months | 77.6 | 3.6 | Published estimate |
| Age: 15-29 years | Bought online in 12 months | 90.8 | 2.5 | Published estimate |
| Age: 15-29 years | Credit or debit card | 64.9 | 4.1 | Published estimate |
| Age: 15-29 years | Smartphone app, e.g. Twint | 67.8 | 4.0 | Published estimate |
| Age: 15-29 years | Online banking payment | 42.4 | 4.3 | Published estimate |
| Age: 15-29 years | Prepaid account | 13.5 | 3.0 | Published estimate |
| Age: 15-29 years | Payment outside the internet | 16.6 | 3.3 | Published estimate |
| Age: 15-29 years | Cryptocurrency | Unavailable | Unavailable | Suppressed for confidentiality |
| Age: 30-59 years | Bought online in 3 months | 79.9 | 2.1 | Published estimate |
| Age: 30-59 years | Bought online in 12 months | 89.7 | 1.6 | Published estimate |
| Age: 30-59 years | Credit or debit card | 71.0 | 2.3 | Published estimate |
| Age: 30-59 years | Smartphone app, e.g. Twint | 62.1 | 2.5 | Published estimate |
| Age: 30-59 years | Online banking payment | 45.1 | 2.6 | Published estimate |
| Age: 30-59 years | Prepaid account | 22.1 | 2.1 | Published estimate |
| Age: 30-59 years | Payment outside the internet | 19.4 | 2.0 | Published estimate |
| Age: 30-59 years | Cryptocurrency | Unavailable | Unavailable | Suppressed for confidentiality |
| Age: 60 years or more | Bought online in 3 months | 47.2 | 2.9 | Published estimate |
| Age: 60 years or more | Bought online in 12 months | 60.8 | 2.8 | Published estimate |
| Age: 60 years or more | Credit or debit card | 41.0 | 2.8 | Published estimate |
| Age: 60 years or more | Smartphone app, e.g. Twint | 25.7 | 2.5 | Published estimate |
| Age: 60 years or more | Online banking payment | 26.9 | 2.6 | Published estimate |
| Age: 60 years or more | Prepaid account | 7.9 | 1.6 | Published estimate |
| Age: 60 years or more | Payment outside the internet | 15.3 | 2.1 | Published estimate |
| Age: 60 years or more | Cryptocurrency | Unavailable | Unavailable | Suppressed for confidentiality |
| Gender: Male | Bought online in 3 months | 70.1 | 2.3 | Published estimate |
| Gender: Male | Bought online in 12 months | 82.4 | 1.9 | Published estimate |
| Gender: Male | Credit or debit card | 63.0 | 2.4 | Published estimate |
| Gender: Male | Smartphone app, e.g. Twint | 52.7 | 2.5 | Published estimate |
| Gender: Male | Online banking payment | 40.2 | 2.5 | Published estimate |
| Gender: Male | Prepaid account | 19.0 | 2.0 | Published estimate |
| Gender: Male | Payment outside the internet | 17.5 | 2.0 | Published estimate |
| Gender: Male | Cryptocurrency | 1.6 | 0.7 | Published estimate |
| Gender: Female | Bought online in 3 months | 68.8 | 2.2 | Published estimate |
| Gender: Female | Bought online in 12 months | 79.6 | 1.9 | Published estimate |
| Gender: Female | Credit or debit card | 58.2 | 2.4 | Published estimate |
| Gender: Female | Smartphone app, e.g. Twint | 51.3 | 2.4 | Published estimate |
| Gender: Female | Online banking payment | 37.8 | 2.4 | Published estimate |
| Gender: Female | Prepaid account | 13.2 | 1.7 | Published estimate |
| Gender: Female | Payment outside the internet | 17.7 | 1.9 | Published estimate |
| Gender: Female | Cryptocurrency | Unavailable | Unavailable | Suppressed for confidentiality |
| Education, ages 25 and over: Compulsory school | Bought online in 3 months | 43.0 | 4.9 | Published estimate |
| Education, ages 25 and over: Compulsory school | Bought online in 12 months | 54.8 | 4.9 | Published estimate |
| Education, ages 25 and over: Compulsory school | Credit or debit card | 32.2 | 4.7 | Published estimate |
| Education, ages 25 and over: Compulsory school | Smartphone app, e.g. Twint | 26.3 | 4.4 | Published estimate |
| Education, ages 25 and over: Compulsory school | Online banking payment | 21.5 | 4.2 | Published estimate |
| Education, ages 25 and over: Compulsory school | Prepaid account | 8.1 | 2.7 | Published estimate |
| Education, ages 25 and over: Compulsory school | Payment outside the internet | 12.9 | 3.3 | Published estimate |
| Education, ages 25 and over: Compulsory school | Cryptocurrency | Unavailable | Unavailable | Suppressed for confidentiality |
| Education, ages 25 and over: Upper secondary level | Bought online in 3 months | 63.3 | 2.9 | Published estimate |
| Education, ages 25 and over: Upper secondary level | Bought online in 12 months | 76.2 | 2.5 | Published estimate |
| Education, ages 25 and over: Upper secondary level | Credit or debit card | 54.2 | 3.0 | Published estimate |
| Education, ages 25 and over: Upper secondary level | Smartphone app, e.g. Twint | 44.5 | 3.0 | Published estimate |
| Education, ages 25 and over: Upper secondary level | Online banking payment | 33.8 | 3.0 | Published estimate |
| Education, ages 25 and over: Upper secondary level | Prepaid account | 13.4 | 2.1 | Published estimate |
| Education, ages 25 and over: Upper secondary level | Payment outside the internet | 17.1 | 2.4 | Published estimate |
| Education, ages 25 and over: Upper secondary level | Cryptocurrency | Unavailable | Unavailable | Suppressed for confidentiality |
| Education, ages 25 and over: Tertiary level | Bought online in 3 months | 80.8 | 2.1 | Published estimate |
| Education, ages 25 and over: Tertiary level | Bought online in 12 months | 90.5 | 1.5 | Published estimate |
| Education, ages 25 and over: Tertiary level | Credit or debit card | 73.8 | 2.4 | Published estimate |
| Education, ages 25 and over: Tertiary level | Smartphone app, e.g. Twint | 62.1 | 2.5 | Published estimate |
| Education, ages 25 and over: Tertiary level | Online banking payment | 47.8 | 2.7 | Published estimate |
| Education, ages 25 and over: Tertiary level | Prepaid account | 21.6 | 2.3 | Published estimate |
| Education, ages 25 and over: Tertiary level | Payment outside the internet | 19.5 | 2.1 | Published estimate |
| Education, ages 25 and over: Tertiary level | Cryptocurrency | Unavailable | Unavailable | Suppressed for confidentiality |
Sources and definitions
Private internet use: e-commerce and e-banking by gender, age and level of education
FSO ICT Omnibus survey. Payment methods overlap. Smartphone apps include Twint as an example; this is not Twint market share. These percentages describe people, not transactions or spending. Published buyer-only percentages have a different denominator. Bars begin at zero; tables retain confidence intervals and source quality.
Source checked: 2026-11-14
Official FSO table · Complete verified observations and codebook (JSON) · Complete 2025 observations (CSV) · Open data BY